Do What You Love

Cheryl Goff is Program Director at Girls Fight Back. She is the ninja in the background, keeping all our operations running smoothly.

They say: Do what you love.  I didn’t start with that goal in mind when I set out to conquer the world, but the universe has given it to me as a gift and I will continue to do what I love as long as I am allowed.

My journey began the semester before college graduation.  I got a job working for small, family-owned business with an amazing entrepreneurial spirit.  I was given a very long leash to do what I wanted. Through the years, we grew the company into the #1 brand name in Halloween with an 80% market share.  The best part was that we helped families create a fun, lasting traditions for Halloween.  My work affected someone’s life.  I was hooked.  Two of the most valuable life lessons I learned were to jump, without fear into opportunities and never believe you can’t do it, because you will find a way.

As with many successful companies there were multiple sales/changes of ownership and each time the new buyers asked me to join their team to educate their employees and take over various aspects of the brand.  I traveled all over the United States and China.  Being on the road is tough, but I had the time of my life.

That journey eventually came to an end and I received a new opportunity working for a company that manufactured popcorn and food gift products.  Once again I was partnered with a company that made people happy.  Unfortunately, the company was sold just a year after I joined them.

For the first time in 16 years I was unemployed.  Not only that, but I was going to have to actually look for a job.  I knew this wouldn’t be easy and I knew I was going to be picky because I would demand a job that I love – or at least love the product I served.

When I first saw the posting for Girls Fight Back, the name leaped off the page at me.  I had to find out what it was all about.  I am so glad I did.

I’ve been with Girls Fight Back for 2 years now.  Through some miracle, I found an amazing organization and I feel blessed to be a part of the team.  I love the people I work with, the clients I get to know and become friends with, but most of all, I love knowing that the work I do will reach many people and hopefully make a difference in their lives, if not save their life one day.  The Girls Fight Back campaign gave back to me more than I ever expected from a job.  Every day I hear stories of how our campaign has touched the lives of others and helped give encouraging words to those who have or have known someone who has fallen victim to violence.

I look forward to seeing Girls Fight Back around for many more decades.  Happy 10 year anniversary to an amazing organization that continues to educate, inspire and empower people all over the world (including myself), and a special thank you for the gift of allowing me to be a part of the movement.

Note from Erin: Seriously, Cheryl, you are a God send to me…and one of the most loyal people I have ever worked with. Thanks for always having my back, and for bringing all your incredible experience to this mission.

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